On the other hand, the very fact that marketing techniques are employed in online activist campaigns does mean more people are potentially engaged.
The fact is, in the Australian context, organisations such as Get Up have fostered change via broad based, online engagement.
But yes, when they don’t do what they’re attempting to, simply by employing a click from the ‘concerned’ punter, said punter is also potentially disenchanted with the prospects for ‘change’. They’d have to be a bit thick to start with. But plenty of people are.
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