If content is king, then this skateboarding dog is his own gonads, if you’ll excuse my use of the colloquial.
Let it never be said (and I have done it myself), that there are quality newspapers and low-quality newspapers. Because when it comes to online offerings, what editor, in an age where traffic means advertisers and advertisers mean keeping the damn operation going, could possibly resist a rather porky bulldog getting up a fair bit of speed on a skateboard. Not whoever is in charge of the Guardian Unlimited site today. That’s right, a broadsheet newspaper goes online, and features a serious soft news offering – dogs on skateboards. This is news in 2009. And it is online news in particular – because as much as we talk about ‘media convergence’, you can rest assured that neither Newsnight
or Channel Four News
– who folks at the Guardian would contest the high-brow superiority of – will have a skateboarding dog on the box tonight (fingers crossed).*
The Guardian’s video offerings might be a bit dodgy in technological, as well as editorial terms (when held up against the Telegraph’s more professional, less web 1.0 offering, the ITN-supplied Telegraph TV.) But does the Telegraph have a skateboarding dog today? No, it does not. They would be well advised to call Reuters and get that damn footage fast. Content is king. Animals on wheels are even better.
*In a case of newspapers setting the agenda, and of me eating my words, Channel Four News featured the skateboarding dog a day afterwards. Jesus.