I experienced one of the most frustrating moments of my journalistic career last week. All to do with questions being out of bounds.
Max Clifford, Britain’s PR king, agreed to be interviewed by me for the start-up business news channel I work for, Entrepreneur TV. He’s a pretty nice guy actually (no, the spin didn’t get me, I swear); even after postponing twice due to being swamped with Jade Goody on his books, he still found time to reschedule (after Goody’s wedding, obviously).
The interview covers aspects of Clifford’s business life, from early days working with The Beatles, to building and running his own business. Unfortunately for me, questions on ethics in media were not on the agenda. Naturally, there would have been no interview if I’d had proposed them to his PA beforehand. I also didn’t get his views on the future for press manipulation in the increasingly multi-platform world (will people like him hold such sway in ten years?), but considering he told me he doesn’t even use a computer, I figured it’s not his strong point.
All in all though a very smooth interview – and I’m quite sure he wasn’t quaking in his boots beforehand.